The Amplification Effect and 4 Key Growth Drivers

The Amplification Effect increases and accelerates organizational results as digital workers enter the workforce. What’s the Amplification Effect? It’s the value an organization receives as digital workers shift the way we work. When they offload tactical, mundane tasks, our human employees have the time to do what we hired them to do – think and create value, versus do, do, do. The amplification reaches far beyond our workforce productivity. Digital workers amplify overall organizational productivity, in-place technology investments, risk mitigation, and our business innovation, to name just a few. It’s yet another reason markets leaders are moving to hire digital workers as a strategic part of their strategies for the Future of Work.

The Amplification Effect

The Amplification Effect isn’t linear. It creates accelerating productivity. We can thank the collaborative nature of digital workers and their ability to infinitely scale.  We can also thank the increasing value we get as our human employees contribute more and more innovation to our business. Let’s look at the benefits the Effect brings to your organization.

I. Workforce Productivity

Amplification begins with our knowledge workers. Digital workers offload volumes of mundane, low-value tasks and processes from human employees. They remove the distraction of operational tasks so that human workers can do what they do best—think and innovate. Digital workers also orchestrate and accelerate workflows, especially work that requires “intelligence.” For example, they can  find critical information across internal and external sources, validate and consolidate that information, analyze it, create summaries and deliver it to their human partners. Digital workers also intelligently review their work. For example, they can offer recommendations to their human partners to further optimize their processes and workflows. As a result, the Amplification Effect from digital workers dramatically increases overall knowledge worker productivity.

II. Amplifying Technology

A key contributor to our workforce overload is our vast deployment of siloed, point technologies, each with their own interface and information. We’ve come to accept the idea that we must learn each individual application, flip through screens to find the data we need, collect data from a variety of applications and sources, then consolidate it all in yet another application. And let’s not forget the joy of learning a new version of every application interface whenever the vendor decides to “upgrade” that application. Digital workers can and will eliminate this tactical use of valuable time. In fact, we believe that digital workers will become the interface for 90 percent of what we do today when we interact with technology. For example, an executive of a Fortune 500 company has assistants to handle research, correspondence, financial analytics, and create presentations. Human workers will have digital workers to interact with and use every technology they need to get the job done, without having to worry about how to use the individual technology, applications, and related data. You’ll no longer need to know how to create and populate a spreadsheet, how to construct database queries to create customer analytics or how to determine the best way to format a presentation. Nor will you have to learn how to reuse the underlying applications at every update or upgrade. Imagine, you’re preparing an analysis for a corporate client.

• The information you need is in various locations on the internet, within different client applications and your own internal applications.
• Think about the time and effort, not to mention the frustration, to research and prepare the data you need before you even begin the analysis.
• Now, imagine being able to simply ask your digital worker partner to find all the information. In a short time, its prepared for you and ready to analyze.

You’ve just experienced another powerful benefit of the Amplification Effect. III. Amplification and Risk Mitigation We all know the administrative drag that regulatory compliance added to our organizations. Digital workers offload much of this effort, since they continuously audit their work and the logic used to make decisions. This provides a comprehensive audit trail that feeds compliance tracking and documentation. It also offloads volumes of work required to create such detailed audit documentation. Digital workers can also monitor and track regulatory requirements, alerting their human workers when they identify a potential problem or violation. How much time and effort can your organization recover from this reduction in compliance efforts?  

III. Amplification and Innovation

We all know we need to focus more effort on strategy and innovation. Yet we seem to spend less and less time doing just that. We’re trapped in an ongoing tradeoff between running the day-to-day business and looking toward the future. Digital workers amplify our focus on innovation. When our knowledge workers have more time to think and create, they generate ideas for innovation in our businesses, products, markets, and customers. These advancements drive business growth, while also empowering human workers to focus on more productive and enjoyable work, as the bottom line grows. Just imagine. What would you do with significantly more time to explore new opportunities or markets for your business? Or spend more time with your customers?